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Kel Richards'
Ozwords

Kel Richards' OzwordsKel Richards' OzwordsKel Richards' Ozwords

The Ozword of the Day: "Concept creep"

A reader (Helen) has alerted me to this newish expression ‘concept creep.’ 

Sometimes a concept simply ‘takes off’ in a culture and becomes the ‘go to’ explanation for… well, almost whatever you want to explain. 

That is ‘concept creep.’ 

Some examples will make it clearer. 

It seems that in medicine the vastly over popular diagnosis these days is ADHD (attention deficit hyperactivity disorder). 

This was once applied only to children. 

But now adults all over the place are being diagnosed as having ADHD. 

Medical authorities in both Britain and America warn of over-diagnosis. 

If an adult is a bit twitchy or has trouble paying attention—bingo! —they are said to have ADHD. 

Mind you they might only be suffering from lack of sleep or work stress, but the label is always ADHD. 

That is ‘concept creep.’ 

The same has happened with ‘climate change.’ 

These days every storm, every high tide, every earthquake, every volcano is said to be caused by ‘climate change.’ 

This is ‘concept creep’ in high gear. 

‘Climate change’ is a slow moving, long-term phenomenon, but that does stop the alarmists from applying the concept to everything that happens. 

‘Concept creep’! 

Then there’s the word ‘Nazi.’ 

This is now used (often people who have no idea what the word means) to describe people whose politics they disagree with. 

Usually, it’s people on the left calling people on the right bad names. 

But if everything is Nazi then nothing is really Nazi. 

Just like the other examples of ‘concept creep.’ 

If everything is ADHD, then nothing is really ADHD. 

And if ‘climate change’ causes everything, you can be sure it is causing nothing! 

‘Concept creep’ explains it all. 


There is a new episode of the podcast 'Words with Kel Richards' now available (with the dateline 16 October 2026). To hear it, scroll further down this page -- or go to wherever you usually get your podcasts.


FOR A FREE SUBSCRIPTION TO THE DAILY NEWSLETTER SCOLL FURTHER DOWN THIS PAGE >>>>>>


BOOKS:

*  My latest book is called Pray Like This. To look at prayer I do what I do in these Ozword columns: I go through the most famous prayer in the world (The Lord’s Prayer, also known as the Our Father) and unpack it word by word—each chapter being a short word-study on a key word in that prayer. There is a total of 21 words studies in all. To find out more, here’s a link to the publisher’s website (where you can buy a copy if you wish): Pray Like This – matthiasmedia.com.au 

* My book is Sherlock Holmes: 5-Minute Mysteries -- containing 50 new stories I have written about the great detective. You can find it on Amazon. Just go to Amazon and type in Sherlock Holmes: 5-Minute Mysteries in the search panel. Or use this link:  h  Amazon.com.au : Sherlock Holmes 5-Minute Mysteries Kel Richards 

* My book "Defending the Gospel" is now in a second, fully revised, edition. You can find it here:  Defending the Gospel – matthiasmedia.com.au 

* If you're looking for my recent book "Flash Jim" you'll find it here --  Flash Jim, The astonis

hing story of the convict fraudster who wrote Australia's first dictionary by Kel Richards | 9781460759769 | Booktopia 

* You can find all Kel's books currently in print here --  Booktopia Search Results for 'kel richards'. We sell books, hardback, paperback, audio, CDs.  

* And also here --   Amazon.com.au : Kel Richards 

* And you'll find more here --  Search: 4 results found for "Kel Richards" – matthiasmedia.com.au 

* Many of Kel's out of print books can be found at ABE Books --  Kel Richards - AbeBooks explaining words explain the term

BY THE WAY...

If you'd like to see my A-Z list of Aussie slang, you'll find it here in the Australian Geographic website -- A-Z list of Aussie slang. Here’s the link: The A-Z of Aussie slang - Australian Geographic

The liveliest part of this website is usually the Q and A page -- be sure to check it out from time to time.

THE AUSTRALIAN LANGUAGE

Kel Richards has been reporting on the Australian language for more than 30 years, and is the author of ten books about words and language. He has been described in one newspaper article as "the wordsmith to the nation." Kel is a veteran Australian author, journalist and broadcaster. In a long and distinguished career he has hosted ABC radio's flagship daily current affairs show "AM" and his own talkback shows on commercial radio. For 12 years Kel wrote and presented the popular daily feature "Word Watch" on ABC NewsRadio. For several years Kel was a member of the Standing Committee on Spoken English (SCOSE) at the ABC. Kel presents the weekly "Words Matter" segment on Peta Credlin's program on News24, he writes the "Language" column for The Spectator Australia and the "Ozwords" and "Placenames" columns for Australian Geographic. Kel joins John Stanley on 2GB, 4BC, 2CC and the Tapt Radio Network each week for "The Word Clinic."

Ozwords appears in every issue of AUSTRALIAN GEOGRAPHIC.

The Ozword of the Day: 'Flummox'.

ASK KEL

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