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Australia’s national savoury spread has been in the news of late.
A murderer who claimed his human rights as an Australian were breached because he was refused Vegemite in prison has failed to overturn the ban.
Andre McKechnie sued the Victorian Department of Justice and Corrections after he was refused the salty, yeast-based condiment in prison.
Justice Claire Harris said that although Vegemite is a part of the Australian culture, the Victorian department has every right to control the food they chose to serve.
Especially (I might add) to people who have been convicted of murder.
So, no sympathy from me.
Vegemite was invented by food technologist Dr Cyril P Calister in 1922 for the original manufacturer Fred Walker—who ran a competition to find a name with ‘Vegemite’ coming out the winner.
What you may not know, however, is that in order to compete with an existing British product called ‘Marmite the name was changed in 1928 to ‘Parwill.’
It was a joke, you see: if Ma might, then Pa will! (Not a very good joke, I grant you.)
The re-launch fell flat, and ‘Vegemite’ went back to being ‘Vegemite’—as it has been ever since.
In WWII it became part of the survival rations of Aussie soldiers, and in 1954 an advertising agency came up with a jingle for the product that put the phrase ‘we’re happy little Vegemites’ into Aussie English.
It also gave us the expression ‘Vegemite moment’—a moment that you absolutely love or absolutely loath.
In other words, there is no middle ground.
And it got this name because visitors to these shores don’t always react as enthusiastically to this thick, salty, black sandwich spread as the native born.
The latest issue of The Spectator Australia is in newsagents now. In the back (in the Lifestyle section) is my little 'Language' column. This week it gives the final and definitive answer as to why we say, 'Raining cats and dogs.'
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If you'd like to see my A-Z list of Aussie slang, you'll find it here in the Australian Geographic website -- A-Z list of Aussie slang. Here’s the link: The A-Z of Aussie slang - Australian Geographic
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